Data-driven insights about notable moments and conversations from Twitter, Inc., plus tips and tricks to help you get the most out of Twitter data.
San Francisco
Joined on 17 June, 2013
The small business conversation reaches a huge audience with over 23 billion impressions. Be a good neighbor and shop small this season. 💙
Local love. These are the most popular hashtags driving the conversation on Twitter:
Let’s talk small. According to @SproutSocial, there were over 1.9M Tweets about small businesses from Sept 1st thru Nov 29th.
Read more about how we spent 2020 together on Twitter in our blog post, and stay tuned for extra highlights from around the 🌍
In a year of so much change, it's nice to see a few things remain constant.... like BTS dominating the most-Tweeted musicians list 🎶
1️⃣@BTS_twt
2️⃣@KanyeWest
3️⃣@Beyonce
4️⃣@Rihanna
5️⃣@justinbieber
6️⃣@iamcardib
7️⃣@BLACKPINK
8️⃣@Drake
9️⃣@ArianaGrande
🔟@taylorswift13
No stadium? No problem. With no fans in seats, Twitter became the neighborhood sports bar where fans shared their feelings of excitement, disappointment, and in some cases, 😲 reactions.
...and we felt seen by the #3 Top Liked Tweet of 2020
In one of the most-Liked Tweeted of the year, we watched people get creative while under #StayHome orders...
Tweets about cooking nearly tripled this year (but that banana bread craze only last 3 months), and the trends in food-related emojis suggest that folks needed a sweet treat & strong drink.
On average, there were over 7,000 Tweets per minute about TV & movies worldwide this year... so it makes sense that the 🛋 emoji usage went up 40%
Quoted @chadwickboseman
The world mourned together when news about the tragic passing of actor @ChadwickBoseman was shared, making this the most RTed & QTed Tweet of the year and the most ❤️ Tweet of all time
While it was a year of uncertainty, it was also a year of gratitude. Tweets expressing being grateful or thankful increased by 20% globally.
How do you recap a year like 2020? By reflecting on how we all got through it together on Twitter. #ThisHappened2020
Quoted @TwitterLatAm
Hasta el momento, hemos visto más de 3 millones de Tweets lamentando la pérdida de #Maradona, la leyenda del fútbol.
Así luce el mapa de los Homenajes a Maradona en Twitter 👇
An outpouring of 3 million Tweets (in ~2hr) around the world after news of football legend Maradona's passing.
Hasta el momento, hemos visto más de 3 millones de Tweets lamentando la pérdida de #Maradona, la leyenda del fútbol.
As @SteveKornacki tracks the votes across the country, America is #TrackingKornacki on Twitter
#BeautyTwitter stays loyal. These favorites are driving the most engagement on Twitter:
1. @ColourPopCo
2. @fentybeauty
3. @MorpheBrushes
4. @kyliecosmetics
5. @FourthRayBeauty
Tell, don’t show - #BeautyTwitter is where people come to talk. Less than half of the Tweets in the conversation include images.
The hottest topics on #BeautyTwitter are makeup and skincare.
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